Movo's mission is to deliver a social, gamified fitness experience to a broad market at an affordable price. The Wave® wristband, mobile app, and website allow users to create stories, groups, and competitions to encourage collaborative fitness routines.
I worked with the company to ensure our product user experience was designed to meet the needs and expectations of our customers, partners and internal stakeholders. I also led the company and product branding exercises and worked with the marketing team to establish clear usage guidelines.
Wave® Mobile App
Prototyping, user testing, rapid iteration, visual design, and asset creation.