Wearable Tech Startup
Principal UX Designer

MOVO was an innovative tech startup aimed at energizing millennials with an affordable fitness tracking solution that focused on social experiences, enabling users to challenge each other and share fitness stories. The fitness tracker recorded the user’s movement and presented visualized data within the MOVO mobile app.

As Principal UX Designer, I led the design of both the mobile app and the companion website that empowered large organizations to manage teams, allowing administrators to orchestrate challenges and competitive events on a grand scale.

In addition, I played a pivotal role in MOVO’s brand development, product packaging, and marketing materials.

Project Contributions (App and Website)
Competitive research, user personas, user flows, wireframes, interactive prototypes, visual design

Tools
Sketch, Axure RP, Photoshop, Illustrator